A blog for mutual fund and investment management marketers who want strategies and ideas to attract and retain investors, strengthen distribution, and build brands.
March 11, 2009
Media turns to SunStar for comments on Fidelity marketing strategy
Fidelity Investments, seizing on what it views as an opportunity in uncertain times, will introduce a three-pronged financial guidance program in an effort to reassure wary investors buffeted by the turbulent economy, the company said yesterday. The Boston Globe and Ignites turned to SunStar's Dan Sondhelm for comment.
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