August 20, 2013

Don’t fall asleep, and 30 other tips to help you become more visible

Constructive feedback is essential to growing your public relations program
by Dan Sondhelm

Most of us are on the side of being too critical of ourselves and are often too kind when critiquing others. Yet, constructive feedback after a media interview is invaluable to financial advisors who want to grow their visibility through third-party endorsements.

This is especially true today during the era of digital communications. In the past, for example, your story might appear in The Wall Street Journal with a global readership of 3.6 million worldwide. Today the same article will also likely end up on WSJ.com which has almost 14 million unique visitors, not even counting Dow Jones’ other major properties where the story could get picked up.

And if you include the likely shares and retweets from WSJ.com followers, you’d have to use analytics software to estimate of how many more millions of people could have read your article.

Wouldn’t it be nice to get the interview feedback first, so you can get better results sooner?

Read the full thedigitalfa.com article for tips and strategies to help you become more visible.

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